Conferences & workshops organized by ADFORALL

Developments in data protection and the rise of AI have profoundly transformed the evaluation of advertising performance. Faced with the gradual disappearance of third-party cookies, new regulations and optimization algorithms based on artificial intelligence, advertisers must rethink their measurement and media activation strategies. 

During this conference, we will provide you with a methodology to structure your advertising devices, intelligently exploit first-party data and take advantage of new attribution and optimization solutions. You will discover how to adapt your campaigns to current constraints while maximizing their effectiveness thanks to the opportunities offered by emerging technologies.

Language models (LLM) no longer just read the web, they reorganize it. Faced with this new reality, is your site a reliable source that AIs will value… or a pile of obsolete data that they will ignore?

Rather than producing ever more content, the challenge is now to optimize, clean and structure what already exists to be perceived as an essential source. How to prevent your site from becoming a "content graveyard" and how to make it a reference for AIs.