Conferences & workshops organized by AD'S UP CONSULTING
Reinventing your Google Ads strategy in 2024 - New product, IA, cookieless tracking and Meridian
Transform your Google Ads strategy in 2025! Ad's up Consulting experts explor the latest Google Ads developments to help you perform in 2025. How to deal with the end of third-party cookies, the impact of AI on SEA and the evolution of Search, as well as taking advantage of new opportunities to optimise your tracking with the power of first-party data and the new Marketing Modeling Mix for your acquisition strategy.
On the programme:
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Exploring what's new in Google Ads for 2025
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AI influence on SEA and the Evolution of Search
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Capitalising on the potential of First-Party data
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Data for attribution: how to go further!
Speakers:
Quentin GORIN
Head of Paid Media – AD’S UP CONSULTING
Pierre GUIO
Head of Data – AD’S UP CONSULTING
SearchGPT, LLM, GSO : How can you optimise your SEO strategy with AI?
As advanced language models such as ChatGPT, Perplexity and Gemini redefine online interactions, brands are questioning their visibility in an evolving SEO landscape. This conference, hosted by our SEO experts at Clustaar, will look at the challenges and opportunities that these technologies present. Focusing on our collaboration with one of the leaders in the travel industry, we will explore how to effectively integrate AI into your SEO strategy to improve visibility and engagement, while ensuring greater transparency and reliability of information.
On the programme:
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In-depth analysis of GSO and Search GPT innovations
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Boosting performance with AI on a daily basis
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Case study: A data-driven strategy for travel, how to go further!
Speakers:
Batiste MONTOUX
Team Leader SEO – CLUSTAAR
Rémi SCHWARTZ
Consultant SEO – CLUSTAAR
Ad's up Consulting (European Digital Group) is a digital performance consultancy specialised in Paid Media (SEA, Social Ads, Programmatic Display, SEO, Tracking & Data).
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