Conferences & workshops organized by BESPOKE

1 April 2025 12h00 to 12h50 Amphithéâtre Mozart Expert Conference

Generative AI & Brand Visibility: Strategic Approaches for LLM Optimization Success

Language models (LLMs) are transforming online search and reshaping how brands are represented in AI-generated responses. With 26% of search engine traffic potentially disappearing by 2026, it is crucial to understand how to position your brand within these new interactions. This conference will explore the essential strategies for LLM Optimization (LLMO): digital public relations, content architecture, entity optimization, and leveraging AI learning sources. A unique opportunity for brands to anticipate this shift and ensure their visibility in the evolving landscape of AI-driven responses.


Speakers:

Matthieu  CASIEZ

Matthieu CASIEZ
– BESPOKE

Benjamin  PERONNE

Benjamin PERONNE
– BESPOKE

A Performance, Media and Shopper Consulting agency. Bespoke delivers end-to-end solutions, from strategic creativity to point-of-sale activation, expertise for 25 years, including media and digital performance, acquisition of several specialist digital agencies. With a pure-player DNA, the agency has cutting-edge and recognized expertise.

D65 + Conférence expert

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