Conferences & workshops organized by CPA
Buying Guides and Media: Why Expert Recommendations Remain Essential in the Age of AI?
By Le Parisien Guide d’Achat and Frandroid.
As artificial intelligence transforms the way we access information, why do we still trust expert advice and editorial recommendations? Discover the results of an in-depth study on readers of purchasing guides in the media, conducted by Le Parisien Guide d’Achat and OpinionWay.
Ever wondered how these famous buying guides are created? Attend an exclusive presentation unveiling the behind-the-scenes process and the rigorous testing protocols implemented by Frandroid, the leading media outlet for new technologies.
Finally, dive into the world of affiliate marketing, a key driver of purchasing guides. You’ll get a comprehensive overview of this powerful lever from the CPA, the professional union for performance-based digital marketing players.
An insightful session filled with real-world cases and key revelations, helping you understand why humans remain at the heart of purchase recommendations—even in the age of artificial intelligence.
Speakers:
Guillaume BOURNIZIEN
Digital Development Director – LE PARISIEN
Clement GRANDJEAN
Affiliation Manager – HUMANOID
Created in 2008, the CPA (Collective for Digital Marketing Players) is the professional union for digital marketing professionals, a sector that forms the foundation of any digital acquisition strategy. The CPA represents expert Publishers and Service Providers, offering independent and tailored solutions to digital marketing decision-makers (adver
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