Conferences & workshops organized by GREENBUREAU
2 April 2025
14h00 to 14h45
Masterclass 7
Masterclass
RCS: the next-generation SMS revolutionizing customer relationships
Discover how SMS 2.0 (RCS) revolutionizes customer engagement and offers brands a simple and efficient digital channel for customer relations.
On the agenda:• The evolution of RCS and its growing adoption
• P2A: when brands digitize customer requests with a simple click
• AI integration in customer journeys
• Practical cases and experience feedback
• Future prospects with Apple joining the market
Key topics covered:
- Expanding use cases: from acquisition to loyalty
- Smart automation with 95% self-care resolution
- New possibilities: carousels, visuals, videos
- Customer journey optimization through P2A
Join us to understand how RCS Business Messaging is transforming customer relationships !
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