Conferences & workshops organized by GREENBUREAU

2 April 2025 14h00 to 14h45 Masterclass 7 Masterclass

RCS: the next-generation SMS revolutionizing customer relationships

Discover how SMS 2.0 (RCS) revolutionizes customer engagement and offers brands a simple and efficient digital channel for customer relations.

On the agenda:

• The evolution of RCS and its growing adoption
• P2A: when brands digitize customer requests with a simple click
• AI integration in customer journeys
• Practical cases and experience feedback
• Future prospects with Apple joining the market

Key topics covered:

  • Expanding use cases: from acquisition to loyalty
  • Smart automation with 95% self-care resolution
  • New possibilities: carousels, visuals, videos
  • Customer journey optimization through P2A

Join us to understand how RCS Business Messaging is transforming customer relationships ! 


Conference Moderator:

Jérôme  BOUTEILLER

Jérôme BOUTEILLER
Journalist – CONSULTANT

Speakers:

Nagi MOUBARECK

Nagi MOUBARECK
Partnerships, Business Messages – GOOGLE

Nora  CASTER

Nora CASTER
RCS Marketing Manager – ORANGE

Yan TAMALET

Yan TAMALET
Co-founder – GREENBUREAU

Greenbureau unifies and enriches all your channels (WhatsApp, RCS, Messenger, Apple Messages for Business, live chat...). Our generative AI personalizes and qualifies responses across each channel, with a smart agent console to optimize your teams' work. Transform every conversation into a successful customer experience.

D78 + Masterclass

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