Conferences & workshops organized by NEW GENERATION AGENCY

AI is transforming acquisition and CRM by enabling the creation of more creative, personalized, and impactful campaigns. By quickly analyzing vast amounts of data, AI helps identify precise consumer insights and turn them into powerful strategic and creative concepts.

Here are the 5 essential levers to build a creative and high-performance campaign:

1️⃣ Strategy & Creative Concept: The Foundation of Engagement

👉 Define a strong creative territory based on consumer insights identified through AI
👉 Build an engaging acquisition or CRM mechanism aligned with audience expectations and behaviors
👉 AI as an accelerator: rapid analysis of trends, weak signals, and user preferences to refine the concept

2️⃣ Crafting Impactful Messages (AI Copywriting)

👉 AI-generated copy tailored to each segment (emails, ads, SMS)
👉 Dynamic personalization of messages to maximize engagement
👉 Automated A/B testing to identify the most effective wording

3️⃣ Creating High-Performance Visuals

👉 AI-generated visuals adapted to each audience
👉 Automated adaptation of creatives for every channel and format
👉 Optimized design to maximize click-through and conversion rates

4️⃣ Producing Engaging Videos

👉 Large-scale creation of personalized videos tailored to audiences and contexts
👉 Automated editing and adaptations for different markets and platforms
👉 Optimized formats for attention capture and engagement

5️⃣ Continuous Analysis & Optimization

👉 Real-time performance tracking with AI-powered dashboards
👉 Campaign adjustments based on AI-driven insights and predictions
👉 Continuous improvement of messaging and visuals through automated testing

💡 Use Cases: AI in Action!

✅ Fleury Michon
✅ Smice
✅ TUI

The result? A campaign that is 100% optimized, hyper-personalized, and ROI-driven! 🔥