Conferences & workshops organized by UNISERV

What is the link between a cooking robot, your data and your AI? During this workshop, we will answer this essential question and reveal the steps to take to turn your AI into a powerful and effective tool.

The volume of customer data available in many companies is colossal, but often only a small fraction is actually used and exploitable. Why is this inefficient? Because this data is scattered across different, isolated systems: ERP, CRM, CIAM, CMT, e-shop, etc. This lack of centralization creates multiple obstacles:

• Complexity: The inability to consolidate and process this data in one place, making it difficult to get an overview of the customer journey and the customer themselves.
  
• Data inconsistencies: The imprecision in the attribution of customer and company profiles, due to a lack of validation or matching processes.
• Inefficiency and costs: The loss of time and the increase in costs associated with manual management and the search for information scattered across separate tools.
  
• Communication: Avoid working in silo mode, unify processes and increase inter-departmental communication through cross-functional communication.

How can these pain points be overcome? The solution lies in a cross-functional approach, based on fluid communication between the different departments of the company. Such collaboration makes it possible to centralize information, avoid duplication and guarantee better data accuracy.

We will show you simple and effective measures you can implement to improve the quality of your data and leverage it in your AI strategies. With a unified customer view, your AI will perform better, enabling you to optimize your decision-making and offer personalized and relevant customer experiences.