Conferences & workshops organized by WINBOUND
BtoB strategy: turn long sales cycles into growth opportunities!
BtoB strategy: turn long sales cycles into growth opportunities!
BtoB sales cycles are getting longer, with an increase of 25% on average. To make it an asset, it is essential to identify the entire decision-making circle and maintain customer engagement over time. AI and especially personalization can offer a major competitive advantage in an ever-changing BtoB market. How can you adapt your strategy, stay ahead of your market and create the trust essential to complex sales?
Join us to cover all these topics during our masterclass!
Speaker:
Isabelle DEFAY
Sales Director – WINBOUND
Winbound is THE BtoB Business answer. A consulting agency in BtoB marketing and digital strategies, we support SMEs and ETIs in their business development. We respond to all your acquisition and retention challenges by relying on our inbound marketing, account-based marketing, data, automation and CRM expertises.
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