WORKSHOPS

In a world where customer data is a key performance driver, having a reliable and high-quality Single Customer View (SCV) is essential.

BYmyCAR understands this well: Data Quality is a strategic asset for maximising commercial efficiency.

In this workshop, discover how BYmyCAR ensures the reliability of its SCV and enhances its performance through rigorous data management.

Insights, challenges, and best practices: explore the keys to a winning strategy!

1) Improve the Employee Experience – A Competitive Advantage 

 2) How does Verint's Agentic AI simplify the employee's daily life? 

3) Examples of ROI made now!

Stripe est une plateforme d'infrastructure financière pour les entreprises. Quelle que soit la taille de votre société, vous pouvez utiliser Stripe pour accepter des paiements, augmenter vos revenus et développer de nouveaux modèles économiques. Nous passerons en revue différents cas d'usage des solutions Stripe par des entreprises françaises.

Dive into the heart of digital audio and discover how it transforms the customer experience! Come explore the opportunities of audio for your brand and leave with concrete ideas to enrich your communication strategy. An inspiring and interactive session not to be missed! 🚀
Through the captivating example of the Fabulous Hotels Group mascots Archibald and Jack, we will see how podcasting and immersive formats strengthen loyalty and create a unique bond with the target audience.

Are you considering migrating your contact center to the Cloud? Leave nothing to chance and discover how to turn this transition into a powerful performance driver.

In this workshop, you will learn:
✅ Seamless Cloud Migration: Discover how to automate and secure your transition with best practices and real-world use cases.
✅ AI for Customer Experience: Learn how to enhance agent efficiency with AI for a smarter, more seamless service.

EnghouseAI embodies Enghouse's next-generation AI for customer relations. Designed to transform every interaction, this suite integrates advisor assistance, Quality Monitoring, Knowledge Management, automatic conversation summarization (voice, text and video) and customer voice analysis. More than a technology, EnghouseAI gives companies the means to anticipate, understand and act with confidence.

CxEngage is Enghouse's Omnichannel cloud platform, designed to provide seamless management of customer interactions, across all channels. Flexible, open and scalable, it integrates seamlessly with AI solutions for a unified customer experience. With CxEngage, companies can orchestrate every customer journey, from first interaction to resolution, by harnessing the full wealth of customer data.

Towards a new AI-enhanced customer relationship. By combining the power of CxEngage with the innovations of EnghouseAI, Enghouse reinvents customer relations.

Decathlon multiplies respondent engagement and team productivity tenfold with Ask by Episto:

• A conversational and dynamic questionnaire technology
• Questionnaires written and scripted with the help of AI
• AI-driven analysis of qualitative and quantitative results

Artificial intelligence is transforming customer relations, but it often remains an expensive black tool that is difficult to master. Golem.ai offers a different approach: a frugal, explainable, and high-performance AI capable of reducing request processing costs by a factor of 10 while ensuring high performance full control.

Why Choose a Trustworthy and Explainable AI?

• Drastically lower costs without compromising service quality

• Optimized team efficiency with a controllable and transparent AI

• Measurable and fast ROI through intelligent automation of interactions

Discover, through real-world examples, how an AI designed for performance and efficiency can revolutionize your customer relations.

Is incomplete and scattered data limiting your performance? Discover how enrichment of missing coordinates and enhanced deduplication can make your data more reliable, richer and more unified. Give your company a single view and exploit the full potential of your databases to maximize your results.

Artificial intelligence is revolutionizing customer relationship management by making interactions smarter, more responsive, and more personalized. How can you harness these technologies to enhance prospecting and strengthen customer loyalty for sustainable growth?

In this 30-minute workshop, we will share real-world examples and best practices to help you integrate AI into your daily CRM activities with one goal in mind: maximizing the impact of your sales efforts.

🔍 Prospecting: Identify the most promising leads through advanced data analysis, personalize your outreach at scale, and shorten the sales cycle by anticipating your prospects' needs.

❤️ Customer Retention: Detect early signs of churn, anticipate customer expectations, and create ultra-personalized experiences that boost engagement and long-term loyalty.

Led by Benoît, Head of Sales, and Camille, Account Manager, this session will provide actionable strategies to fully leverage AI and breathe new life into your CRM strategy. 🚀

Artificial intelligence is emerging as a key driver for transforming customer experience and optimizing operations. But with so many possibilities, one essential question remains: why adopt AI, and how to do it effectively? This interactive workshop will explore the challenges, opportunities, and best practices for integrating AI into customer relations. From strategy to implementation, we will discuss key success factors, common pitfalls to avoid, and how to maximize AI’s impact for both your teams and your customers.

Providing a quality customer experience is essential to building customer loyalty and satisfaction.

But what about deaf customers?

• How can we guarantee equivalent customer relations for all ?

• Why choose a deaf customer advisor ?

With Daniel Arandel, discover the challenges of customer experience, and with William Debureaux, practical solutions for a customer relationship truly adapted to the needs of deaf customers.

Did you know that the sample is the most influential touchpoint during the discovery and purchase phase, ahead of all paid & earned media channels?

During this workshop, the Holy Sampling team will share exclusive insights from the study “The Sample: Usage & behaviour ”, conducted with Harris Interactive, and present one of their client case study.

With the current regulations, targeting methods, and drive-to-e-commerce mechanics… In the digital age, discover how to transform the sample into a powerful and measurable lever, through immersive and omnichannel campaigns.

Why attend? 

• Discover exclusive KPIs on the real impact of sampling

• Understand how digital is transforming sampling strategies

• Explore a concrete case study from the Luxury/Beauty sector and ask your questions live to our experts.

Generative AI is transforming marketing by automating content creation, enabling large-scale personalization, enhancing customer interactions, and providing predictive insights.

But how can you make the most of it?

What’s on the agenda?

• Key technologies and their impact
• Real-world examples of disruptive campaigns
• Innovative tools to boost your strategies
• Live demo and case study

AI doesn’t replace marketing—it enhances it!
Don’t miss this chance to learn how AI can make marketing more effective, precise, responsive, and innovative.

What is the link between a cooking robot, your data and your AI? During this workshop, we will answer this essential question and reveal the steps to take to turn your AI into a powerful and effective tool.

The volume of customer data available in many companies is colossal, but often only a small fraction is actually used and exploitable. Why is this inefficient? Because this data is scattered across different, isolated systems: ERP, CRM, CIAM, CMT, e-shop, etc. This lack of centralization creates multiple obstacles:

• Complexity: The inability to consolidate and process this data in one place, making it difficult to get an overview of the customer journey and the customer themselves.
  
• Data inconsistencies: The imprecision in the attribution of customer and company profiles, due to a lack of validation or matching processes.
• Inefficiency and costs: The loss of time and the increase in costs associated with manual management and the search for information scattered across separate tools.
  
• Communication: Avoid working in silo mode, unify processes and increase inter-departmental communication through cross-functional communication.

How can these pain points be overcome? The solution lies in a cross-functional approach, based on fluid communication between the different departments of the company. Such collaboration makes it possible to centralize information, avoid duplication and guarantee better data accuracy.

We will show you simple and effective measures you can implement to improve the quality of your data and leverage it in your AI strategies. With a unified customer view, your AI will perform better, enabling you to optimize your decision-making and offer personalized and relevant customer experiences.

What if every interaction with your customers became an opportunity to build long-term loyalty?

With reward automation, businesses are transforming their loyalty programs, re-engaging customers, and creating memorable experiences—effortlessly.

Birthdays, milestones, thank-you gestures: in just a few clicks, you can send personalized and impactful gifts while measuring their effect on customer engagement and satisfaction.

Join us to discover how to integrate automated rewards into your marketing strategy and turn them into a true growth driver.

AI-powered customer interactions are no longer a future vision—they're happening now. When AI meets Unified Communications (UC) and Contact Centers (CC), the result is an effortless, intelligent, and highly personalized customer experience. In this session, we’ll explore how integrating AI with Microsoft Teams transforms the way businesses engage with customers, enabling real-time insights, proactive service, and frictionless collaboration between agents and subject matter experts.

Discover how AI-driven self-service, intelligent routing, and real-time coaching empower both customers and agents alike. Learn from real-world use cases where businesses have harnessed the power of Microsoft Teams and AI to increase efficiency, reduce costs, and deliver the kind of seamless CX that customers now expect.

Whether you're leading a contact center or shaping CX strategy, this is the session you can’t afford to miss!

In the context of "Renaulution" marked by a need to move faster, the demand for excellence, and the increasing complexity of products, discover how Alhena transforms the Renault customer experience thanks to Deskea's (Tersea Group) AI solutions.
In this 30-minute workshop, we will present:
🚀 How Alhena has increased the conversion rate of commercial campaigns tenfold
✅ The levers for improving the performance of Renault employees
📈 Strategies to support and retain a growing base of new contacts

Led by Frédéric Mery, CEO of Alhena, and Nicolas Roux, Product Leader of Deskea, this workshop will unveil concrete solutions to optimize the time of your employees and, consequently, that of your customers, while guaranteeing the excellence of the quality of the exchanges.

Your digital experience looks great, your campaigns are running smoothly… but behind the scenes, small glitches are quietly frustrating your customers.
In this talk, we’ll break down the digital fails that annoy users the most—and how to catch them before they do. Through real-life examples, we’ll show you how AI and proactive monitoring help spot these hidden issues early, keeping your customer experience seamless and frustration-free.
A must-attend if you’d rather not learn about a critical bug… from Twitter.

Come and discover the use cases where AI can improve your KPIs:
-Quality: automatic control to achieve productivity gains, solve the calibration issue, and reduce to 0 the penalties paid for data entry errors, non-compliant sales, etc.
-Performance analysis: agent-by-agent analysis of the exact causes of non-performance (e.g., not talking enough about the competition) in just a few clicks, whereas such analyses can take several hours,
-Training: AI agents can train your agents on the precise difficulties identified (discovery, diagnosis), enabling gaps to be corrected once and for all.
With testimonials from Ma Nouvelle Assurance and an energy company that have already integrated solutions.

The Future of Search with AI: Google SGE, AI Agents, and Performance Automation

Artificial intelligence is redefining customer relations and transforming the customer experience. But how can it be adopted effectively and with confidence?

In this conference, discover how AI-powered agents can streamline interactions, provide instant and accurate responses to customers, and enhance overall satisfaction—without ever compromising the human touch.

Through real-world use cases and the example of Gaz de Bordeaux’s AI chatbot, explore how AI can support customers in their inquiries, simplify access to essential information, and strengthen service quality. Security, reliability, and AI-human complementarity: leave with the key insights to make AI a sustainable and well-managed asset in your customer relations strategy.

Don’t miss this must-attend event to transform your customer experience in 2025!

In an ultra-competitive environment, how can you maximize the profitability of your Google Shopping and Performance Max campaigns? Discover how artificial intelligence, alongside your SEA agency's expertise, enhances your product feed and predicts future product performance to improve your ROAS. In this conference, we will share concrete strategies and a client case study demonstrating the impact of this quick-win approach!

Anticipate to Better Serve – Discover how proactive AI is transforming customer experience by predicting needs and delivering instant, personalized solutions.

Challenges & Opportunities – Integrating proactive AI into customer journeys comes with challenges but also paves the way for a smooth, frictionless experience. How can businesses turn these hurdles into competitive advantages?

Real-World Cases & Insights – Get inspired by companies that have successfully implemented proactive AI. What results have they achieved? What best practices should you adopt?

An immersive workshop to understand, exchange ideas, and master the keys to an AI-powered customer experience.

Today, Linkedin is an essential visibility lever for companies. In 2025, best practices aim to deploy an intelligent mesh to create a true network of influence involving all components of the extended enterprise:

Leader Advocacy

Senior executives embody the company's vision and values. Their voice must be heard further and louder. Find out how you can help your leaders strengthen their presence on Linkedin and become real influencers.

Employee Advocacy

Employees are the human face of your company. Their involvement and active participation on social networks can considerably amplify your message and reinforce your company's credibility. Find out how to turn your employees into authentic ambassadors, enabling them to share relevant, high-quality content while reinforcing their own personal branding.

Partner Advocacy

Partners (franchisees, resellers, networks...) are valuable assets in building a solid brand image. Find out how to coordinate actions with your partners, encouraging them to share your content and contribute to the growth of your corporate influence.

Verint, aligned with his strategy of supporting people, presents 2 essential innovations for a valuable customer relationship: 

•  Verint Genie Bot that revolutionizes the Speech Analytic market by using the latest Gen AI models to strengthen your team of analysts. 
•  Verint Quality Bot that integrates into ambitious Quality Programs to increase supervisors' capabilities in achieving their goals

Are your data scattered across multiple systems? This fragmentation limits your performance! Discover how data unification gives you a 360° view of your customers, optimizes your campaigns, and boosts your ROI. Amabis will present innovative, concrete methods to help you leverage unified and reliable data. Don’t miss this opportunity to transform your marketing strategies!

Join Antoine Pierre (COO, Almé) and Daphné Tassis (Senior Account Director, Onepilot) to discover how Onepilot enhances Almé's customer support with its proprietary technology, combining AI and human expertise for quicker, high-quality resolutions.

In a time when skilled technicians are scarce and challenging to recruit, manufacturers face an average 30% decline in equipment sales, and over half of after-sales services operate at a loss, artificial intelligence (AI) emerges as a solution to reverse this trend. Discover how more than 150 industrial companies have transformed their after-sales services into profit centers by combining AI with video assistance.

How to turn the upcoming arrival of the Digital Product Passport into an opportunity to grow your business while taking care of the planet.

During this conference, we will share a real-world case study on the implementation of Audioliz, our AI-powered Quality Monitoring solution, at Bruneau, a leading office supplies company.

We will demonstrate the operational impact of automated interaction analysis across key strategic areas:

✅ Customer knowledge: Gain deep insights into customer expectations, objections, and trends to refine offers and customer relationships.
✅ Marketing campaign tracking: Measure the real-time effectiveness of campaigns and adjust strategies to maximize ROI.
✅ Agent performance quality: Identify strengths and areas for improvement through a detailed and objective evaluation of each call.
✅ Comprehensive call center visibility: Access a complete overview of all interactions to anticipate issues and optimize processes.

Thanks to detailed analysis of every exchange, Audioliz enables Bruneau to:
✔ Improve customer retention by tailoring its approach to customer expectations.
✔ Boost sales by leveraging insights into needs and purchasing behaviors.
✔ Enhance service quality through targeted training and optimized team supervision.

🚀 This conference is designed for decision-makers, quality managers, call center supervisors, and marketing teams looking to understand how AI-driven Quality Monitoring transforms customer interaction management.

Your conversion funnel looks well-optimized, yet visitors drop off before completing a purchase. Why?

Some obstacles remain invisible to marketing and UX teams but have a direct impact on sales. 

This workshop explores how to identify these hidden friction points using a data-driven approach—leveraging user behavior analysis, subtle signals, and continuous optimization. Walk away with a concrete methodology to improve your conversion rate without the need for a full website redesign.

For over 20 years, ANRH has been deploying its expertise in Customer Relationship Management (CRM).
Organized as a hypervisor across 3 sites, our teams of experts are primarily involved in managing incoming flows:
* Level 0 and Level 1 assistance
* Customer service
* After-sales service
We support marketing and sales departments in improving the user experience, brand awareness and customer loyalty.
Come and meet us at the Agora Beethoven, Thursday April 3 from 11.45am to 12.15pm. On the agenda:
- Discover an adapted company with expertise in customer relations.
- The organization of our 3 hypervision centers
- A testimonial from our customer SUEZ

Tired of juggling multiple platforms, wasting time on manual posting and chasing statistics? This 30-minute workshop will revolutionize your social network management!
Discover Mashup Web Social, the essential tool for centralizing, automating and optimizing your work as a Community Manager. Thanks to an intuitive interface and powerful features, you'll save time, boost engagement and simplify your daily routine.
Agenda :
✅ Scheduling & automation: Schedule your posts with one click across all your networks.
✅ Centralized moderation: Respond to posts and comments without juggling between apps.
✅ Smart monitoring and curation: Find relevant content in seconds.
✅ Simplified analysis and reporting: Track your performance and adjust your strategy in real time.
✅ Case studies and live demonstrations: Discover how Community Managers use Mashup Web Social on a daily basis.
💡 Supported by visuals and graphics, you'll see in concrete terms how to optimize your workflow and lighten your mental load.
📌 Why attend this workshop?
You want to save time and focus on the essentials.
You're looking for an all-in-one solution to manage your networks efficiently.
You like practical tools that make your day-to-day life easier.
🔥 30 minutes to transform your social management: efficient, dynamic and interactive!
🔔 Don't miss this opportunity to optimize your work and take it to the next level! Register now. 🚀